Attorney General James Stops Discriminatory Practices Targeting Jewish New Yorkers at Rockland County Car Wash

NEW YORK – New York Attorney General Letitia James today announced that her office has stopped Super 4 Seasons, a Rockland County car wash company, from running a discriminatory scam that targeted Jewish customers preparing for Passover. In the days leading up to Passover, many Jewish families clean their homes, cars, and other spaces to remove “chametz,” or leavened products. An Office of the Attorney General (OAG) investigation found that in the weeks leading up to the holiday, Super 4 Seasons advertised a “Passover Special” cleaning promotion, targeting Jewish customers, that cost more than three times the standard price for the same service. Attorney General James is requiring Super 4 Seasons to immediately stop promoting or offering any discriminatory car wash special and, if the company fails to do so, pay a $75,000 penalty.

“Targeting Jewish New Yorkers with deceptive pricing around Passover is a clear act of religious discrimination and will not be tolerated,” said Attorney General James. “Every New Yorker, regardless of their faith, deserves to be treated fairly and equally. My office will not hesitate to hold businesses accountable when they exploit families’ religious observance.”

The OAG opened an investigation into Super 4 Seasons in April 2024 after receiving several complaints that the car wash company was knowingly charging Jewish customers $169 for a service that was otherwise available for just $47. As part of the investigation, OAG conducted undercover testing, interviewed complainants, and reviewed thousands of the company’s sales entries. The OAG found that Super 4 Seasons had promoted similar Passover-specific services dating back to at least 2018 and that in the weeks leading up to Passover, Jewish customers had been routinely denied access to standard pricing and were falsely told that only the high-priced “Passover Packages” were available.

The OAG investigation also found that Super 4 Seasons persistently posted promotional signs advertising that only “Passover Packages & Up” were available, falsely claiming that standard services were not offered ahead of Passover. When an OAG investigator dressed in traditional Orthodox Jewish clothing inquired about standard pricing, he was told the car wash is “not doing anything except shampoos and Passover cleanings right now.” The car wash employee even told the investigator, “We are doing this just for you guys.”

However, when another OAG investigator who was not wearing Orthodox Jewish clothing asked Super 4 Seasons for the standard services, he was offered and sold standard-priced services. When he inquired about the promotion, an employee responded that it was “for Jews,” adding that they needed to pay more “because their cars are so dirty.” The OAG recovered sales records for this same period, confirming that regular services had in fact been provided throughout the holiday.

As a result of the OAG’s investigation, Super 4 Seasons will immediately stop these discriminatory practices, and is barred from promoting or advertising car wash services that allude to special pricing for religious holidays. Super 4 Seasons is also prohibited from charging Jewish customers more than other customers for the same car wash services and is not allowed to change its pricing or limit available services in the two months leading up to and during Passover. If Super 4 Seasons fails to adhere to these terms, it will be required to pay a penalty of up to $75,000.

Attorney General James recently issued a consumer alert urging Jewish communities to be cautious of illegal and discriminatory practices ahead of Passover. Attorney General James reminds New Yorkers to be vigilant against scams on essential Passover goods and services, including car washes, essential food items, matzah and kosher-for-Passover products, cleaning services, travel, and accommodations. Under New York law, it is illegal to discriminate against someone based on religion. Anyone who is aware of businesses using discriminatory practices or believes that they were charged more for services because of their religion, race, or background is encouraged to file a complaint online or call 1-800-771-7755.

This matter was handled by Hate Crimes and Bias Prevention Section Chief Rick Sawyer, Assistant Attorney General Rachel Finn, and Assistant Attorney General in Charge of the Westchester Regional Office Andy Aujla, with assistance from Research Analyst Heather-Destiny Konan, under the supervision of Civil Rights Bureau Chief Sandra Park and Deputy Bureau Chief Travis England. The investigation was led by Investigators Liam Cassidy and Andy Rodriguez under the supervision of Supervising Investigator Cynthia Kane. The Investigations Bureau is led by Chief Oliver Pu-Folkes, the Civil Rights Bureau is part of the Division for Social Justice led by Chief Deputy Attorney General Meghan Faux, and the Westchester Regional Office is a part of the Division of Regional Affairs led by Deputy Attorney General Jill Faber. All are overseen by First Deputy Attorney General Jennifer Levy.